Every Summer, Under Armour Next ELITE 24 brings together 48 of the nation's best rising boy’s and girl’s high school basketball stars to showcase their skills on the national stage. In 2023, the events were held in Atlanta, GA and I had the privilege of outfitting these all-americans with Practice & Game Uniforms and more.
Annually, Elite 24 plays the closing role for UA Next's All-America events, as the program's Football & Volleyball events both take place much earlier in the year. Each summer, we expand on that established season's visual language into our Basketball program, while bringing a fresh & unique look to the brand's No.1 Grassroots sport, using our pinnacle catalog uniforms as the canvas.
Aside from the player's Practice reversible & Official Game Uniforms, design was further amplified through player exclusive event apparel and additional graphics components included in environmental signage, social promo, and court floor design.
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All Uniforms + Event Apparel + supplementary Environmental/Social/On-Court graphics: ByDerrick
Apparel Designer (Uniform Cut & Sew): Andrew Cecin
