Healthy Hoops - London

Healthy Hoops London

Healthy Hoops is a London, UK based program for Youth between the ages of 9-11, with a focus on combining a healthy lifestyle and playing team basketball. It takes place in the inner-city borough of Barking & Dagenham and sponsored by the Barking & Dagenham (BAD) Thunder Basketball Club and London's The Big Lotto Fund.

I was asked to create an illustration for a shirt based off of a unique character-based illustrative style previously rendered by Nike Sports. My task was to do this with a Twist... incorporating inspiration from the current BAD Thunder brand, a healthy diet & lifestyle (fruits/vegetables), and all of the characters would have to revolve around Basketball, which in the previous rendition was only one character worth. The project was fun, the shirts turned out great and more importantly, the "Healthy Hoops" program was a success!